When DRTV channel Thane Direct wanted to produce a TV commercial for their legendary steam mop the H2O MOP X5 it was only natural that they'd ask Bob Simon here at Whitecross to do the cut. He's been working with the company for years and now handles all their onlining and compliance editing for the UK and European markets. Working on AVID Symphony Bob created a great 90" commercial using new commissioned footage, B-roll and shots from Thane's extensive library long form of shows. He then passed the project over to Michael in our Da Vinci grading suite to give the ad the sparkle you'd expect for a top quality cleaning product. It was then round-tripped back to Symphony for the online edit and QC before being played out to tape ready for broadcast.